Privacy and site analytics

I use PostHog to understand which pages people read and which links they choose: case studies, résumé, email contact, and booking links. A click shows interest; it does not establish that someone contacted me or booked a meeting.

Analytics records the public page path, site hostname, referring website domain, and validated campaign labels. It excludes email addresses, form contents, URL fragments, and other query parameters. When you request Work build notes, the address is checked against Kit’s exact-address status lookup to suppress blocked contacts, then sent to Postmark for a one-time verification message. No Kit subscriber, form, or tag is written until you explicitly verify the link. A welcome email is sent once per address only after that verification and Kit reports the subscriber as active, and only while the separate `WORK_WELCOME_ENABLED=true` setting is enabled; an inactive subscriber may first receive Kit’s separate double-opt-in message. Imported contacts are not sent a Work welcome message. The welcome email has a one-click unsubscribe header that updates Kit, plus a visible unsubscribe link for clients that do not provide the one-click action. Redis temporarily stores an encrypted address for one-time link handling and keyed digests for abuse limits and the one-time welcome guard; raw IP addresses are not stored there. Ambiguous Postmark delivery is not retried, to avoid sending duplicates. Newsletter and external booking services handle information separately when you choose to use them.

A random identifier in your browser’s session storage links activity within the same tab session. Analytics does not use persistent cookies or local storage to recognize returning visitors, create person profiles, or identify you. Session replay, heatmaps, automatic click capture, and location enrichment are disabled.

Events are sent to PostHog’s US service. As with any network service, the provider receives connection information needed to deliver requests. The site disables IP-based location enrichment and does not add IP addresses to event properties.

Analytics is optional for using the site: navigation and contact links keep working if collection is blocked. My site theme preference uses local storage separately from analytics.